Hungry for less ? Hungry for better ?
TALK#1 Fashion is timeless:
How to design for longevity?

An online talk with Mette-Julie Bundgaard Nielsen
Copenhagen-based designer Mette-Julie Bundgaard Nielsen has been interested in designing sustainably ever since she first launched her label in 2009. At the start, her research mostly involved a reappreciation of craftsmanship and tailoring: how could those traditional techniques be adapted to a modern context? She soon specialized in longevity. After all, sustainable production has little effect if the garment isn’t reworn. How can a designer influence the wearability of a garment? That question remains at the heart of her design practice.